SMS marketing is not a new term in marketing, but we don’t hear it often. It was once one of the most common communication mediums to connect with potential customers, but it had to be shut down due to unnecessary exploitation of the public’s contact numbers by unprofessional marketers. With the rise of smartphones, SMS marketing is once again back in the play and bringing better results than ever. This article briefly discusses why it would be a mistake not to utilize this marketing channel.
You Have to Invest More
Without SMS marketing, you will have to use other channels for the same job. The only communication medium cheaper than SMS is email marketing, which also can’t offer as good results. SMS marketing is one of the cheapest and most effective ways to connect with potential customers. You no longer have to worry about spamming as long as you follow all principles of mass text marketing. The use of SMS marketing will significantly reduce the overall cost of your marketing budget.
You Don’t Connect with Your Customers
No marketing channel offers a connection with prospects like text messages. Everyone keeps their phone with them all the time. They even check it every few minutes while an online advertisement is ignored most of the time. Most people don’t pay attention to billboards the first time. However, people always read their text messages even if they know it’s an advertisement. Even emails are ignored and deleted without getting read.
You Lose Local Audience
Text messages are best when it comes to engaging a local audience. They would probably know you or your location and are more likely to connect back when you are in their physical access. People also don’t mind replying back to text messages right away.